Apologies for being a little late on this post, but I’m still a little bleary eyed after watching 6+ hours of TV on Super Bowl Sunday. When I wasn’t gripping the arms of my chair while the Pittsburgh Steelers slowly pecked away at the Green Bay Packers’ lead (which the Pack thankfully held on to), I was underwhelmed by this year’s crop of Super Bowl ads. It’s not exactly true about a bad apple spoiling a bushel, but, man, some of the ads were awful. You can see where the ads ranked on USA Today’s site.
In my eye, the worst ads came from discount coupon sites. Apparently their humor is cut rate as well. One ad that had me scratching my head was LivingSocial’s (which aired during FOX’s pregame coverage). The ad details how the discount site “changed” a man’s life from being trapped to embracing what appears to be a more effeminate lifestyle — including dressing in drag.
While some people are unhappy about LivingSocial making a joke out of transgendered individuals, I had no idea who this ad is supposed to appeal to. Most of the male audience wouldn’t necessarily get or appreciate LivingSocial’s message. Perhaps the ad was geared more toward the women in the audience — that could be savvy insofar as recognizing that the Super Bowl draws a large audience from both sexes.
The other set of ads that I thought were dreadful were the GroupOn ads. They start off with tearful testimonials about the suffering in the world only to say that it’s OK because people can save big bucks with this discount site.
Some of these ads seem to portray potential customers in a negative light. GroupOn basically says use our site and be a tool (but save!). It reminds me of the Sprint ads where people are being jerks but it’s OK because they have unlimited minutes or texting.
Although I’m a Sprint customer, my desire to keep the service is diminished whenever it portrays customers as blowhards. Portraying customers as petty, selfish and callous does seem to run counter to the old advertising tropes where you depict customers being attractive and successful while using a product.
Along those same lines, another ad that portrays potential customers as weird was a Doritos ad where a man apparently just can’t get enough of that nacho cheese-flavored crack — he has to rip a co-worker’s pants off to lick the crumbs that the co-worker wiped on his legs. I guess it might appeal to the more juvenile in the audience, but I wasn’t amused.
Another set of ads I didn’t find funny included two where a dog or baby are thrown into glass. The one with the baby dealt with a vacation home renting site HomeAway (which posited a problem with hotels that I don’t think most people have to deal with). The commercial depicted a lab testing how uncomfortable hotel rooms are culminating with a “test baby” being thrown into the lab’s glass walls. It was a little shocking, but ultimately was a miss.
The other ad with glass included a man taunting a small dog with a bag of Doritos from behind a glass door. The dog is running, running and running until the ad’s punchline where the dog breaks down the glass door, pinning the man and liberating those tasty, tasty chips. I didn’t think the ad was particularly funny and I was a little bored with it.
It’s interesting that people just loved the dog one (it tied for first in USA Today’s AdMeter), but panned the baby one.
Looking at the rest of the list of Super Bowl ads, many of them were just average. I did like the Coca-Cola ad where the two border guards find a creative way to share a Coke while staying on their respective sides of the border.
Movie trailers are interesting if you’re interesting in the upcoming attractions, but they aren’t great Super Bowl ads. I can’t remember the last time there was a creative trailer during the big game. I also won’t take a movie entitled “Cowboys vs. Aliens” seriously.
In the end, the Super Bowl is one of the largest stages left in the world and it might be hard to please everyone with so many people watching. That may be part of the problem — in trying to please everyone or to be “funny,” some advertisers end up pleasing no one.
The long road to Packer fandom via Chico
I’ve been following the Packers off and on for about 13 years. While the Super Bowl XLV has yet to be played, the past couple of weeks have been the most exciting for me Packers-wise as Chico celebrates native Aaron Rodgers’ success as Green Bay’s quarterback.
My first big experience with the Packers came in 1998 when they faced off against the Denver Broncos in Super Bowl XXXII in San Diego. The team was training at my college, UC San Diego. As the co-news editor of the college paper, I wanted to make sure we covered this fairly significant event.
The only hurdle and it was a doozy — the NFL didn’t particularly want to give a college newspaper access to the facility (especially since we were asking for permission during the week of the game). To be fair, the league didn’t want to give anyone access without permission. Crews had wrapped the chainlink fence around the track-and-field facility with black tarp.
To make a long story short, the paper staff launched “Operation Packer Tracker.” What was envisioned as a James Bond-esque plan to successfully take the photo and make a getaway, was resolved simply when the photo editor walked to an elevated position on public property and shot into the leased facility. The photo was a nondescript shot of the team on the field with a cherrypicker cart in the air. I was excited that we were able to get it.
My first professional gig was working at a small newspaper in Upper Michigan. One of the odd quirks of where I lived is that we had access to both Packers and Detroit Lions games on TV. If you had to choose, the Packers were usually the better choice considering how the Lions have been mired in mediocrity for a decade.
For those four years, I watched a decent amount of Packers games. I didn’t really become a fan, although my boss for most of those years was a diehard cheesehead.
Despite my lukewarm feelings towards the Pack, it was still a huge honor to take the tour of Lambeau Field in Green Bay in 2004 (it was just a little down the road on U.S. Highway 41). It was pretty cold and I could get an idea of how the frozen tundra moniker came about. I still have the 2004 Media Guide as a momento of the experience (the Brett Farve section was 25 pages long).
Less than a year later, I was on my way to Chico while Aaron Rodgers was on his way to the NFL after being selected in the 2005 draft. I’ve been impressed how Chico has embraced its hometown hero with his alma maters holding spirit days and Packers displays throughout the city. Everything, including media coverage, been a little overwhelming at times, but it’s hard to deny the mounting excitement. Being in this mini-maelstrom has been far more exciting than watching in Michigan or even trying to get that photo in San Diego.
Despite the outpouring of Packers backing, Chico’s not totally in the bag for Green Bay. There are still a lot of Raiders jerseys (even someone wearing a Seattle Seahawks sweatshirt). Some people are rooting for the Steelers or freely express less-than-favorable opinions of Rodgers. This easygoing and mostly welcoming nature is one of my favorite things about fandom in the United States.
Although I’m not ready to doff a foam block of cheese, I’ve enjoyed watching the Packers over the years, especially this run to the Super Bowl. Win or lose, Aaron Rodgers has forged a connection between cities and fans 2,200 miles apart.
Getting in the holiday spirit
Observing Christmas 2010 is turning out to be like other years. It takes me a while to warm up to the holiday spirit, but I’m fully on board shortly before the big day. While I’m not a fan of starting the season earlier and earlier (especially when Christmas displays start popping up after the Fourth of July), I should probably get in gear sooner.
Case in point — it’s three days before Christmas and I haven’t finished my Christmas cards. Haven’t even started actually. I’ve kicked around some ideas and settled on a concept, but the execution part is still very, very shaky.
One thing I took care of reasonably ahead of time was my holiday lights. For the first time in years, I put up lights around the ol’ homestead.
I could only spring for one string of lights, given the tight budget we all seem to be operating under these days. However, I wanted to make the display special a la our annual Tour of Lights.
Looking to spice things up a bit, I decided to set my light display to music … or something like it. The one downside? The lights don’t blink so there was no way for them to turn on and off to the dulcet tones of “The Nutcracker” or the Trans-Siberian Orchestra or The Yule Logs.
Thankfully, I came up with a solution. It was a particularly timely one, considering that it tied in one of the hottest music instruments of 2010.
Here’s a sample: Merry Christmas!
Talking and taking trains on Turkey Day
For all of my kvetching about “virtual strip searches” and airport security gropings, my Thanksgiving travel plans always included taking the train (and a bus) to the Bay Area to visit family. It’s more of a matter of convenience and comfort rather than a fear of oppressive security or flying. With four Amtrak California buses leaving Chico every day (and the overnight Coast Starlight train), the bus/train is a pretty convenient way to get around.
It seems like a lot of other people between Sacramento and the Bay Area had the same idea — the Capitol Corridor reported carrying 26,449 passengers over the weekend.
On Thanksgiving Thursday, the train was fairly full as it zoomed past slowly moving vehicles on I-80. On board, single travelers really couldn’t hog the tables meant to seat four, but many could still have a pair of seats to themselves.
The Thursday crowd paled in comparison to the people returning home on Sunday. The four-car train I was on was standing-room only. That’s only the second time I’ve experienced that in my recent travels (for intercity travel).
With the train stuffed with people, the conductor gave fair warning to people waiting to board at stations along the line — he said there were no seats, but people could board if they didn’t mind standing. I was able to grab a seat for most of the trip, but I ultimately gave it up for a mother and daughter heading to Chico.
A huge number of passengers got off at Davis as university students returned from their holidays. There was a similar situation for Chico State — there were so many people returning to Chico on the 6:30 p.m. bus from Sacramento that Amtrak added an additional bus. The added bus provided a welcome amount of space after being on the crowded train.
The buses were running an hour late, which I’m sure was an inconvenience for some. I didn’t mind too much because I could sit on one of Sacramento Valley Station’s grand old wooden Southern Pacific benches and read a newspaper.
While the train isn’t always the transportation solution, it’s certainly an option to consider when traveling around Northern California and beyond.
Photo:
Quick! We must name the other shopping days of Thanksgiving weekend
The creation of Small Business Saturday on Nov. 27 has made it painfully aware to me that America must name the remaining days of Thanksgiving weekend. It’s no longer enough that we have Small Business Saturday, Cyber Monday or the granddaddy Black Friday — all seven days starting this Wednesday must have names.
Although I’m still working on my front-of-the-napkin notes, here’s my initial proposal.
(By the way, why do people always use the back of the napkin? The front works perfectly well.)
Why Not Wednesday? – You’re on the road, trying to get to grandma’s house while avoiding suffering a flat tire or being felt up by security agents. The stress is starting to mount. Some retail therapy is just the palliative. One little cookie, McRib or small appliance won’t hurt much (in the short term). Why not?
Try-to-Forget Thursday – OK, so Wednesday shopping didn’t help that much. You’re now at grandma’s house and remember why you only visit once a year. The blaring volume from the game on the HDTV in the family room rivals that of the screaming kids in the living room trying to re-enact the “Clash of the Titans” in a blanket fort. Shopping to the rescue once more as you sequester yourself in the guest room, hunched over a laptop perched precariously on a toy chest, trying to get good-sounding deals.
Apparently, this is actually becoming a strong online shopping day as many retailers start their Friday sales early on their websites, according to The Record in New Jersey.
Black Friday
Small Business Saturday
Still Shopping Sunday – You’re a marathoner and the race isn’t done. Get your second wind and get back out there. There’s got to be a second cousin out there that needs a knick-knack or commemorative candle that smells like crushed glass.
Cyber Monday
Tired Tuesday – You’ve been shopping non-stop for seven days. Perhaps it’s time to give you and your credit card a break? If you can’t resist, maybe you could buy some organizers or storage units to manage all of the things you bought on your week-long orgy of consumerism.
Of course, all of these named days are gimmicks. Black Friday was popularized by retailers as the busiest shopping day of the year (although it’s usually the days around Christmas). Cyber Monday was conjured up by online retailers to juice their Web sales.
Small Business Saturday is no different. As far as I can tell, it was devised by American Express as a promotion for its OPEN small business services.
Perhaps there is enough room for three big shopping days during the Thanksgiving weekend. Maybe if we work hard enough, we can push it to seven glorious celebrations of shopping.
So those are my ideas for the shopping days of Thanksgiving. What would you call them?
Take the ‘virtual’ out of ‘virtual strip search’ this travel season
I’ve been concerned about the new Transportation Security Administration screening procedures and many passengers’ reactions. I’m disheartened by the negativity of some of the responses. “Don’t touch my junk” has become this year’s “Don’t tase me, bro.” What has become of America’s can-do attitude?
Instead of dwelling on the negatives (and I readily admit there are many), it might be more productive to focus on solutions. First and foremost, the TSA should drop the “virtual” from what opponents are calling “virtual strip searches” and make them real.
Under this scheme, all passengers should remove their clothing and place them in bins before heading through the screening gate.
It’s a natural progression from older screening procedures. We already remove our shoes, why not remove everything else?
There are many upsides, including the fact that it would eliminate the electronic scanners that some fear exposes passengers to potentially harmful levels of radiation. It would also ax the heavy frisking is currently the alternative for those scanners.
In addition to making it harder (but not impossible) to conceal harmful objects, perhaps terrorists with nudity taboos would be deterred by the large number of naked people in the terminal. I think that my presence alone would deter at least some people.
After the screening, passengers would get their clothes back (just like their shoes today). I would rather that the TSA issue pocket-less sweatsuits for passengers to wear during the flight, but that may be too difficult to enact.
I can understand the concerns that people would have about being seen nude, but it would eliminate any direct physical contact from either electronic radiation or TSA agents.
Of course, I make my modest proposal in jest, but some are apparently planning to go through security checkpoints while wearing kilts … in the traditional fashion.
The TSA was unlikely to make everyone happy, but it should have done a better job of justifying and explaining why its new procedures are vital to the nation’s security and why any intrusion on passengers’ rights was necessary and minimized. Not only is that a good idea, it’s the law.
Petty thieves turn Sierra Nevada events slightly skunky
It was wonderful that Sierra Nevada Brewing Co. threw several events this year, including an Oktoberfest dinner next to its on-site hop fields and a 30th anniversary party in one of the brewery’s warehouses on Nov. 15. They also donated the beer for the Chico Chamber of Commerce’s Industrial BBQ. These soirées were huge and accommodated hundreds of people.
It’s unfortunate that some of the attendees were less-than-gracious guests when they started walking away with items. I don’t know if this would ordinarily be worthy of mention, but I was disappointed to see it happen at both events.
During Oktoberfest, there were large green metal buckets adorned with the Sierra Nevada logo filled with pretzels atop tables. There were tons of them throughout the tables under the gigantic white tent where the bulk of the event took place as well as outside in the beer-serving area.
As the night wore on, I started seeing people walking around with the buckets, presumably to take home. I also saw heaping piles of pretzels strewn about the tables where the buckets were.
I don’t know if the brewery intended for people to take the buckets or assumed that they might. In some situations, it’s common for guests to take home table centerpieces.
At the very least, I thought it was inconsiderate for people to merely dump the pretzels on the table, adding to the mess for people to clean. Also, the buckets cost $10 in the gift shop — not cheap, but they’re not priceless and immensely unique items either.
I thought it was a little telling that the table decorations for the brewery’s anniversary bash were less desirable as souvenirs.
During the anniversary celebration, the pretzels were set out in simple, shallow and utterly unremarkable baskets. The table decorations included trios of bottles of varying sizes with electronic tealights placed through holes cut in the bottom of each container. Perhaps more valuable were small, cylindrical vases about the size of juice cans filled with a modest bouquet of flowers and 30th Anniversary coasters used as cards.
I didn’t think these items would be worth taking, but some people proved me wrong. I saw people walking with the vases. Near a table, I saw an overflowing bag on the floor with a broken brown bottle of the same variety as the ones used on the tables. I have no idea why someone would take a common bottle with a hole cut in the bottom.
It seems people weren’t just content to take table decorations — someone stole my souvenir anniversary glass. This happened in the 30 seconds it took me to walk 15 yards to put my dinner plate in a compost bin. It was funny because I briefly thought about taking the glass with me, but I thought it would be safe in the sparsely populated part of the dining area in the short time I would be gone.
I don’t think it was an overly attentive staff person cleaning up my table — a newspaper I was reading was still on the table. I suppose someone could’ve assumed that I was leaving/left and didn’t want my glass (although a courteous person would’ve asked). However, I was gone for such a short time, I can only assume that someone swooped in and deliberately snatched their prize.
I was disappointed at this turn of events. Thankfully, one of the event staff was nice enough to give me a second glass when I told her my first glass “walked” away. She said it had been happening a lot that evening.
Needless to say, I did not let go of that second glass until I got home.
These incidents definitely speak more to the guests than to the hosts, who were absolutely gracious. I also wonder why people felt the need to scavenge. I don’t think money was a factor because each event cost about $30 to get in, but perhaps people felt they were entitled.
Aside from these minor moments, both events were great fun with wonderful food and fun music. Sierra Nevada’s events staff ran the events well, aside from running out of food toward the end of Oktoberfest.
Oktoberfest featured glass-blowing demonstrations of steins and other drinking implements. The anniversary celebration had 30 beers on tap, including several rare and unbottled varieties. I loved the dark and rich barrel-aged Life and Limb, but the author in me was partial to the name of the beer Writer’s Block.
Ultimately, a few bad apples were just a minor note on two extremely fun events celebrating a Chico landmark.
Photo: One of the buckets of pretzels at Sierra Nevada’s Oktoberfest celebration with a commemorative stein filled with Old Chico Crystal Wheat.
Behind the scenes of The Buzz’s new look
Today marks the launch of The Buzz with a fresh facelift. The new design is geared to offer a cleaner, more dynamic look at the area’s lively arts. While the look is streamlined, all of The Buzz’s regular features are there. We also have updated ways to browse upcoming movies and events.
Please take a look — either in print or with the samples below. As the designer who oversaw the process, I’m excited by the end result and I hope you will be as well.
Opening pages up: Since we launched the old design years ago, we had changed how tall Buzz pages were and the design was starting to feel cramped. It was time for a flexible design that looked great.
Last December, I sat down on a Saturday and took the previous edition of The Buzz. Using a concept page that I have previously designed, I spent several hours redesigning the section. I moved elements around, updating fonts and styles and seeing how everything fit. After some tweaking and input from others, it became the blueprint for the new design and launched with the arrival of our new Buzz editor Jammie Salagubang.
Here are the music pages from the old and new designs. The new design opens up the entire width of the page for photos and articles (it was very difficult to have side-by-side articles in the old design). Some of the new pages explode with color.
New elements: In the old design, the calendar and movie capsules had interesting information for people looking for stuff to do on weekends, but the presentation was mostly a sea of grey text.
The new movies section features a “What’s Playing” guide. At a glance, readers can see all the movies playing at every theater. There are also ratings, review scores and more.
The new calendar makes it easier to spot key events in the week ahead.
There’s a lot more color and interesting elements that will hopefully
encourage people to hold onto the guide for the entire week.
Ultimately, I view the new design as an evolution of The Buzz. In the weeks to come, we’ll have some new ways to showcase local events in the area that I hope you’ll enjoy.
Feedback: Please let us know what you think by leaving a comment on this blog. I’m sure Jammie would also appreciate your feedback at buzz -at- chicoer dotcom.
In defense of the vuvuzelas — aka those annoying World Cup horns
For the 2010 FIFA World Cup, it seems like everyone in South Africa and their brother were given vuvuzelas, those cheap plastic horns that can deafen stadia and spark a global outcry. Across the globe, there have been stories decrying the constant use of the horns during games. Broadcasters have tried to filter out the buzzing horns and clever software programmers have started pitching apps geared to minimize the vuvuzelas’ droning din.
The whole thing is a hoot to me because I’ve owned a similar plastic horn for more than 15 years, way before I knew they were called vuvuzelas and before they became a controversy. (Interestingly enough, the vuvuzelas were an issue during the lead up to the event exactly a year ago.)
I bought my plastic instrument (pictured at top) as a souvenir during the 1995 Rose Bowl Parade in Pasadena. I had finished marching with the Poway High Emerald Brigade and I wanted something to help commemorate the event. If memory serves me, I purchased the trinket from a vendor’s cart for $4 or $5.
During my years with the UC San Diego Pep Band, I dubbed the instrument the “Horn of Victory” and brought it to many sporting events. The horn’s blue color was a good match for UCSD’s blue and gold.
While World Cup vuvuzela performers appear willing to toot their horns for the entire duration of a 90-minute match, I’ve tried to be more discreet. I tried to sound the horn only in moments of triumph — including scores and ultimate victory. I avoided the horn during gameplay (done in part because the NCAA had rules against “artificial noisemakers” while there is action on the field).
Despite my relative constraint, I’ve had to cope with accusations that the horn is annoying even as a lone performer. It has “disappeared” from time to time when a colleague hid it during a game. This week, someone wanted to actually use the horn as a beer bong — an idea I strongly discouraged for health reasons.
For whatever downsides the vuvuzela has, it has a remarkable power. Its sonorous notes can reverberate through arenas. Critics have decried the horns’ overwhelming use in South Africa, but the vuvuzela can be a powerful accompanist during celebrations. As the clock turned midnight on Jan. 1, 2000, I sounded the horn and joined the clatter of banging pots and pans in my neighborhood to greet the start of a new century.
The vuvuzela also causes a sincere ruckus, especially compared to airhorns and their artificial wails. The noise from the horn is drawn from the core of the performer, not from a can of compressed air or some electronic gizmo.
The vuvuzela is egalitarian — anyone who can purse their lips and forcefully exhale can use one. This openness has thrown me off a couple of times — during one of UC Davis’ Picnic Day parades, I was thrown off by what I thought was a blaring trombone only to realize it was a child along the route joyously playing along with the music on his vuvuzela.
While acknowledging that some teams have said that vuvuzela performances have led to on-field communication confusion, I don’t think their use should be discouraged. Fans should be allowed to express themselves as long as it doesn’t
cause physical harm to others or prevent others from witnessing the
game.
Football has a rich and mostly proud tradition of fan participation. The vuvuzela is merely one of the latest in a long line of customs. Long may the vuvuzela buzz.
The snacks of our grandparents
While walking down the snack aisle of a local discount drug store today, I passed by tall, pink tins of Almond Roca. Thinking of those toffee candies wrapped in chopped almonds took me on a journey back to my grandparents’ house so many years ago.
Those memories reminded me of other treats that my family would snack on, dredging up recollections of gatherings of years ago. It brought forth of flashes of people who have since passed on and houses that have since changed hands.
Maybe I can get a little nostalgic at times, but is there a snack or food item that reminds you of your family?
For me, Almond Roca was a treat that my grandma would indulge in just occasionally. I seem to recall that she would snack on hard, ovoid discs of sugar-free candy more often. She would also drink diet cola, switching over the years from Tab to caffeine-free Diet Coke.
Her house during the holidays would also include dishes of hard candy (but not sugar free). There were also nuts in their shells, and cracking them was an annual challenge for me.
On the other side of my family, my great-grandparents would have dishes or jars of hard coffee candy, twisted in a distinctive black-and-gold checkered wrappers. I think it was the only candy offered, because I remember eating them although I wasn’t the world’s biggest coffee fan at age 5.
More pleasant were the jars of macadamia nuts. The strong, dry and nutty scent from a freshly opened jar was a strong memory that I gleefully remember whenever I can get a jar of my own.
Out of respect for today’s increasing insistence that we focus on healthy eating, I would note candy wasn’t the only food that sparks fond memories. My grandparents and great-grandparents often kept small gardens that would take up varying portions of their backyards.
I can’t remember everything that was grown, but I remember fresh strawberries and green beans as well as cherries and tomatoes. One set of great-grandparents would jar and pickle nearly everything under the sun.
To my grown-up regret, those pickled veggies were prepared in a Japanese style that I didn’t find tasty as a kid with a predominately Western palate. I would hope that my tastes have matured over the years, but I’m a little sad that I won’t get to enjoy those veggies.
Now that I’m grown, I wonder what food memories I’ll create on my own. Like many of us, I over-rely on processed foods. While I generally enjoy it at the time, they generally fail to satisfy in the long term (for example, the idea of a McRib always sounds better than the actual product).
While the initial time investment will likely be great, I think my fondest recollections will come from what I can make myself, instead of from a box. Hopefully, I can create a meal that will remain on the table of my mind, like all of those treats from the past.