One reason why I may go to Buffalo Wild Wings & one reason why I may never go back

Online trivia is probably the biggest reason why I'll go back to Buffalo Wild Wings, if it's available at the Chico location.

Online trivia is probably the biggest reason why I’ll go back to Buffalo Wild Wings, which appears to be available at the Chico location.

Buffalo Wild Wings completed its expansion to Chico this week. Judging by photos of early lines and posts in my Facebook feed, it seems a lot of people are happy about the development. Although I love saying “The game is on!”, thanks to the eatery’s unceasingly repetitive TV commercials, I don’t know if I would go back after a visit to the Natomas location in May 2014.

Why I may go back – While I was generally impressed by the huge bar area with a standing wall of giant TVs and the beer selection (although I think Sierra Nevada was largely missing), the food is pretty standard for this type of quick-service restaurant and the prices are higher than I think they should be (the Chico menu lists a wing combo at $16.79, otherwise fries and slaw cost extra). Ultimately, there was only one compelling reason why I could become a repeat customer and that’s online pub trivia.

When I dropped by the first time, I was pleasantly surprised to see the old familiar blue consoles of Buzztime trivia. I first played Buzztime when I was living in the Midwest from 2001-05, but no Chico tavern has offered it for more than a decade … until now.

With the blue console, a bar patron plays quick, 20-minute trivia matches with clues broadcast on one or two TVs scattered across the bar. The questions are nearly always multiple choice and the difficulty level is closer to the earlier rounds of “Who Wants to Be a Millionaire” than “Jeopardy!” After every question, you can see how you’re faring against other barflies. When the round ends, the scores are calculated across North America and you can see your nationwide rank.

There are multiple types of games in the primary trivia channel, but there are other channels including virtual poker. During football season, many sites offer QB1, which allows contestants to win points if they correctly guess the offense’s play.

During my visit, I was the only one really playing trivia (everyone else seemed to be focused on an MMA match featuring a fighter from Sacramento). Still, it was fun to play while I ate and had some soda.

I can get my fix through a number of online and smartphone apps that are available, such as QuizUp, but Buzztime can be a little more sociable as the pacing of the games aren’t rigorous. While you want to ring in promptly when there are questions, there are frequent breaks to continue conversations with your friends (if you have any) and to order more food and drink (which is what I’m sure B-Dubs and other bars want you to do).

Several of my friends and I have gone to live trivia at some Chico restaurants, which is generally fun, but can be quirky. Online trivia like Buzztime is generally available anytime, so it may be easier to get a bunch of friends and just go.

Here's why I may never go back to Buffalo Wild Wings -- the restaurant making Bud Light as its "Beer of the Month" in May 2014.

Here’s why I may never go back to Buffalo Wild Wings — the restaurant making Bud Light as its “Beer of the Month” in May 2014.

Why I may never go back – While I was generally uncomfortable with the prices, there was one incredulous discovery that baffled me. As I was leaving, I saw that the restaurant’s “Beer of the Month” for May 2014 was Bud Light.

I’m not a fan of Bud Light (although it’s not unpalatable), but that’s not the primary reason why I was turned off to the point where I may never go back. Bud Light is _the_ most popular beer in America by far. Although sales have reportedly dipped recently, a Vox chart shows it outsold its nearest rival (Coors Light) nearly 3:1 in 2013.

Given such market dominance, Bud Light doesn’t seem to really need to be highlighted as a “Beer of the Month.” It’s a default, go-to beer for a lot of people — you would expect nearly every bar in the country to offer this product. It’s like naming Christmas the Holiday of the Month for December, salt as the Seasoning of the Month or if Little Cesar’s named its ever-available pepperoni pizza as the Pizza of the Month.

One possible factor is that Budweiser’s owner Anheuser–Busch InBev advertises the brand quite heavily. Maybe there was an advertising consideration when Buffalo Wild Wings made such a banal selection for its beer of the month?

If you do choose to sample the exotic and unknown Bud Light, Buffalo Wild Wings offers these tasting notes for the American-style light lager — “Subtle fruity and citrus taste notes with a fast, clean finish.”

The price of this special brew was $4.25 in 2014, which wasn’t too bad, although one may find better deals on far more superior beers elsewhere in Chico.

Postscript – After writing all this, I checked the restaurant’s beer menu and found the _two_ beers of the month:

Here are  Buffalo Wild Wings' beers of the month, as seen on Aug. 10, 2015.

*sigh* Here are Buffalo Wild Wings’ beers of the month, as seen on Aug. 10, 2015.

It’s disappointing to see Bud Light nab this spotlight again. Buffalo Wild Wings also has an odd definition of “Import,” as Goose Island is a Chicago brewery. It’s worth noting who Goose Island’s owners are — Anheuser-Busch InBev. AB InBev _is_ based in Belgium, so maybe that was a criteria in defining “Import.”

On a slightly positive note, Sam Adams remains its own independent company. At least there’s that, although Sam Adams seems to have similar issues to Bud Light.

Who had the most airtime during the GOP debate? Advertisers.

Here's a breakdown of how much airtime each candidate, and advertisers, received during Thursday's GOP presidential candidate debate aired on Fox News Channel.

Here’s a breakdown of how much airtime each candidate, and advertisers, received during Thursday’s GOP presidential candidate debate aired on Fox News Channel.

Thursday’s debate of Republican candidates running for president in 2016 on Fox News Channel turned out to be pretty exciting. While most of the post-debate analysis has been focused on what the 10 candidates said, some are looking at how much airtime each candidate received. I took it a step further and considered how many commercials aired during the program.

My findings? Advertisers handily won the airtime battle.

I didn’t have a stopwatch, but based on my review of the broadcast, I estimated Fox News aired a total of about 16 minutes of commercials during six breaks. If it’s correct, that means that commercials took up a larger portion of the 2+ hour-long debate than any of the individual candidates. That’s more than current frontrunner Donald Trump’s 11 minutes and 14 seconds, as calculated by The New York Times. Ads had nearly triple the airtime of Wisconsin Gov. Scott Walker, who was one of the leading candidates.

Since Fox News was running the show, it could and did take commercial breaks during the event’s scheduled two-hour running time (it ran over by about four minutes). During the first break after about 30 minutes, The New York Times’ graphics department tweeted a breakdown of how long each candidate spoke during the initial segment.

I was interested to see how little time some of the candidates received, especially compared to Trump, who has become a major attraction in this election’s early going. By that point, each candidate had relatively little time to speak — Walker got only 34 seconds, but even Trump got less than two minutes. I was amused by Fox News airing commercials during a civically-oriented event, especially because I’m used to commercial-free debates before the main general election (less than 15 months away!). I was curious if Fox News would have more commercial time than airtime for some of the candidates.


Ultimately, I was surprised to see that it’s likely that advertising outpaced _all_ of the candidates instead of just a few.

I didn’t have a good way of keeping time of the commercials during the debate, so I tried to collect the data after it ended. Thankfully, I was able to find a Washington Post transcript of the event and a YouTube user’s upload of the entire debate sans ads (that YouTube link may be yanked down due to possible copyright infringement).

The video was 1 hour, 49 minutes. Thanks to Fox News showing the time on its rotating channel logo, I could see the recording started at about 5:58 p.m. Pacific daylight time and ended after 8:04 p.m. PDT — about 2 hours, 6 minutes. My math determined there was a 17-minute difference between the two durations. I subtracted about a minute to account for short teaser promos that the YouTube user also edited out, but I don’t have a firm idea of how long those teasers really were.

The transcript indicates there were six commercial breaks during the broadcast. If the breaks were of equal length, each one would be 2 minutes, 40 seconds. It’s plausible that there were 15 total minutes of ads — that would make each break about 2 minutes, 30 seconds.

So, by my estimate, Fox News aired 15 or 16 minutes of ads. By comparison, here’s the final airtime tally as calculated by the Times:

Although advertising time dominated over the candidates, 15 to 16 minutes of ads over a two-hour period (or 8 minutes per hour) is extremely light by today’s broadcasting standards. It’s common for networks to air 18 to 20 minutes of commercials an hour. We could have seen nearly 40 minutes of ads during this two-hour event.

I initially lamented the intrusion of advertising into a civic event, but many people noted the breaks were relatively short and some enjoyed what was being advertised. On the other hand, some were frustrated by the total number of breaks in the broadcast.

While we may argue which presidential candidate won the debate, Fox News and advertisers seemed to win the night as there were predictions of record-breaking cable news audiences.