Rupert Murdoch takes on Google, fair-use guidelines

Every time I see an article about copyright laws, I usually gripe about how the discussion excludes fair-use guidelines — those loose rules that outline how people can legally use selections of copyrighted works in their own productions.
Well, my wish was granted, but in a fairly horrible way — News Corp. honcho Rupert Murdoch said he believes his company can challenge fair use and have the courts strike it down.
Murdoch was speaking with Sky News Australia, a segment of which is reposted in this Boing Boing article. The Boing Boing article is a pretty strident commentary.
BBC News also had a summary of Murdoch’s comments to Sky News. Apparently, he’s willing to pursue the matter slowly.

“There’s a doctrine called ‘fair use’, which we believe to be challenged in the courts and would bar it altogether,” Mr Murdoch told the TV channel. “But we’ll take that slowly.”

Murdoch also tilted toward the search engine windmill. He is still on a course to seek payments for News Corp. Web sites and may seek to have the sites’ information removed from Google and other search sites.
Many on the Internet (like Boing Boing) think that Murdoch’s moves may be folly. Although he thinks it unlikely to succeed, longtime tech writer Harry McCracken urges Murdoch to block Google.
Some of the criticism is wrapped up in a dislike of the political leanings of Murdoch’s holdings (the News Corp. umbrella includes the Wall Street Journal, Fox News, UK and U.S. tabloids, etc.).
Setting aside the party politics, it wouldn’t be wise to underestimate Murdoch. Some of his successes have changed the industry (including the dismantling of newspaper unions in England, launching the populist FOX TV network in the United States, etc.). Even his efforts that have come up short have been spectacular.
While Murdoch’s possible moves against Google may be getting the most ink, it’s the idea of gutting fair use that concerns me most. Having News Corp. block search engines only affects the one company (and those that may follow this decision). Eliminating fair use affects everyone.
Murdoch is willing to play the long game to strip the general public of a key component of copyright law. Scrapping fair use would be detrimental to research, news gatherers and the general public.
The fair-use guidelines aren’t perfect, but at least they set some ground rules for those wishing to be legit. If these guidelines are cut, there are at least two possible outcomes:

  • Someone approaches a copyright holder for a blessing anytime he wants to use even a scintilla of information. This would give the copyright holder direct control over who uses even a little bit of their content — like the Sky News quote used in the BBC News article and this blog post.
  • Someone uses content without permission and exposes himself to prosecution. Even under fair use, there is a possibility of prosecution if copyright is flagrantly disregarded. Without fair use, the consumer/producer would have little to no protection.