Behind the scenes of The Buzz’s new look

Today marks the launch of The Buzz with a fresh facelift. The new design is geared to offer a cleaner, more dynamic look at the area’s lively arts. While the look is streamlined, all of The Buzz’s regular features are there. We also have updated ways to browse upcoming movies and events.

Please take a look — either in print or with the samples below. As the designer who oversaw the process, I’m excited by the end result and I hope you will be as well.

The June 17 Buzz The June 24 Buzz cover
Old design (click to embiggen) New design (click to embiggen)

Opening pages up: Since we launched the old design years ago, we had changed how tall Buzz pages were and the design was starting to feel cramped. It was time for a flexible design that looked great.

Last December, I sat down on a Saturday and took the previous edition of The Buzz. Using a concept page that I have previously designed, I spent several hours redesigning the section. I moved elements around, updating fonts and styles and seeing how everything fit. After some tweaking and input from others, it became the blueprint for the new design and launched with the arrival of our new Buzz editor Jammie Salagubang.

Here are the music pages from the old and new designs. The new design opens up the entire width of the page for photos and articles (it was very difficult to have side-by-side articles in the old design). Some of the new pages explode with color.

Music page from the June 17 Buzz Music page from the June 24 Buzz
Old design (click to embiggen) New design (click to embiggen)


New elements:
In the old design, the calendar and movie capsules had interesting information for people looking for stuff to do on weekends, but the presentation was mostly a sea of grey text.

The new movies section features a “What’s Playing” guide. At a glance, readers can see all the movies playing at every theater. There are also ratings, review scores and more.

June 17 movie guide June 24 movie guide
Old design (click to embiggen) New design (click to embiggen)

The new calendar makes it easier to spot key events in the week ahead.
There’s a lot more color and interesting elements that will hopefully
encourage people to hold onto the guide for the entire week.

June 17 Calendar June 24 Calendar
Old design (click to embiggen) New design (click to embiggen)

Ultimately, I view the new design as an evolution of The Buzz. In the weeks to come, we’ll have some new ways to showcase local events in the area that I hope you’ll enjoy.

Feedback: Please let us know what you think by leaving a comment on this blog. I’m sure Jammie would also appreciate your feedback at buzz -at- chicoer dotcom.

In defense of the vuvuzelas — aka those annoying World Cup horns

20100617_vuvuzela.jpg

When I lived in Georgia in the ’90s, we would joke that everyone who visited the state was given a copy of “Gone With the Wind” because the film was a frequent, yet incomplete, base of reference for Southern culture and history.

For the 2010 FIFA World Cup, it seems like everyone in South Africa and their brother were given vuvuzelas, those cheap plastic horns that can deafen stadia and spark a global outcry. Across the globe, there have been stories decrying the constant use of the horns during games. Broadcasters have tried to filter out the buzzing horns and clever software programmers have started pitching apps geared to minimize the vuvuzelas’ droning din.

The whole thing is a hoot to me because I’ve owned a similar plastic horn for more than 15 years, way before I knew they were called vuvuzelas and before they became a controversy. (Interestingly enough, the vuvuzelas were an issue during the lead up to the event exactly a year ago.)

I bought my plastic instrument (pictured at top) as a souvenir during the 1995 Rose Bowl Parade in Pasadena. I had finished marching with the Poway High Emerald Brigade and I wanted something to help commemorate the event. If memory serves me, I purchased the trinket from a vendor’s cart for $4 or $5.

During my years with the UC San Diego Pep Band, I dubbed the instrument the “Horn of Victory” and brought it to many sporting events. The horn’s blue color was a good match for UCSD’s blue and gold.

While World Cup vuvuzela performers appear willing to toot their horns for the entire duration of a 90-minute match, I’ve tried to be more discreet. I tried to sound the horn only in moments of triumph — including scores and ultimate victory. I avoided the horn during gameplay (done in part because the NCAA had rules against “artificial noisemakers” while there is action on the field).

Despite my relative constraint, I’ve had to cope with accusations that the horn is annoying even as a lone performer. It has “disappeared” from time to time when a colleague hid it during a game. This week, someone wanted to actually use the horn as a beer bong — an idea I strongly discouraged for health reasons.

For whatever downsides the vuvuzela has, it has a remarkable power. Its sonorous notes can reverberate through arenas. Critics have decried the horns’ overwhelming use in South Africa, but the vuvuzela can be a powerful accompanist during celebrations. As the clock turned midnight on Jan. 1, 2000, I sounded the horn and joined the clatter of banging pots and pans in my neighborhood to greet the start of a new century.

The vuvuzela also causes a sincere ruckus, especially compared to airhorns and their artificial wails. The noise from the horn is drawn from the core of the performer, not from a can of compressed air or some electronic gizmo.

The vuvuzela is egalitarian — anyone who can purse their lips and forcefully exhale can use one. This openness has thrown me off a couple of times — during one of UC Davis’ Picnic Day parades, I was thrown off by what I thought was a blaring trombone only to realize it was a child along the route joyously playing along with the music on his vuvuzela.

While acknowledging that some teams have said that vuvuzela performances have led to on-field communication confusion, I don’t think their use should be discouraged. Fans should be allowed to express themselves as long as it doesn’t
cause physical harm to others or prevent others from witnessing the
game.

Football has a rich and mostly proud tradition of fan participation. The vuvuzela is merely one of the latest in a long line of customs. Long may the vuvuzela buzz.

The snacks of our grandparents

Almond RocaWhile walking down the snack aisle of a local discount drug store today, I passed by tall, pink tins of Almond Roca. Thinking of those toffee candies wrapped in chopped almonds took me on a journey back to my grandparents’ house so many years ago.

Those memories reminded me of other treats that my family would snack on, dredging up recollections of gatherings of years ago. It brought forth of flashes of people who have since passed on and houses that have since changed hands.

Maybe I can get a little nostalgic at times, but is there a snack or food item that reminds you of your family?

For me, Almond Roca was a treat that my grandma would indulge in just occasionally. I seem to recall that she would snack on hard, ovoid discs of sugar-free candy more often. She would also drink diet cola, switching over the years from Tab to caffeine-free Diet Coke.

Her house during the holidays would also include dishes of hard candy (but not sugar free). There were also nuts in their shells, and cracking them was an annual challenge for me.

On the other side of my family, my great-grandparents would have dishes or jars of hard coffee candy, twisted in a distinctive black-and-gold checkered wrappers. I think it was the only candy offered, because I remember eating them although I wasn’t the world’s biggest coffee fan at age 5.

More pleasant were the jars of macadamia nuts. The strong, dry and nutty scent from a freshly opened jar was a strong memory that I gleefully remember whenever I can get a jar of my own.

Out of respect for today’s increasing insistence that we focus on healthy eating, I would note candy wasn’t the only food that sparks fond memories. My grandparents and great-grandparents often kept small gardens that would take up varying portions of their backyards.

I can’t remember everything that was grown, but I remember fresh strawberries and green beans as well as cherries and tomatoes. One set of great-grandparents would jar and pickle nearly everything under the sun.

To my grown-up regret, those pickled veggies were prepared in a Japanese style that I didn’t find tasty as a kid with a predominately Western palate. I would hope that my tastes have matured over the years, but I’m a little sad that I won’t get to enjoy those veggies.

Now that I’m grown, I wonder what food memories I’ll create on my own. Like many of us, I over-rely on processed foods. While I generally enjoy it at the time, they generally fail to satisfy in the long term (for example, the idea of a McRib always sounds better than the actual product).

While the initial time investment will likely be great, I think my fondest recollections will come from what I can make myself, instead of from a box. Hopefully, I can create a meal that will remain on the table of my mind, like all of those treats from the past.

Tech failures: FLO’s mobile TV doesn’t go far in Chico

FLO TV unavailable
I haven’t been convinced that mobile television will catch on in the United States, but the tech demo for FLO TV doesn’t help sell the service for Chicoans.

Looking at the FLO display at a local discount store, one round purple sticker stood out — “Service not available in this area.” With one stroke, FLO undermines its key feature — the ability to watch TV on the go (channels include mobile versions of NBC, FOX, Adult Swim and others). Without a signal, you’re paying $200 for a small box that doesn’t do anything. In addition, there’s a $5/mo. subscription fee.

The sales clerk noted the service is unavailable, but also said a friend was able to get a signal in part of town. The coverage map shows some areas south of town and in the foothills can get a signal from the Yuba City area. While there appears to be decent coverage in metropolitan areas, there’s currently no FLO service between Yuba City and Eugene, Ore.

Although mobile TV appears to be popular in other countries, I think
those services are free over-the-air signals and not a subscription
service.

Failed tech demos aside, I think people will stick with streaming video sites like YouTube or whatever sites they can reach over a regular broadband cell connection. The same goes for Sirius XM’s portable TV offering via satellite — the range has to be better than for FLO, but its similar monthly fee for a limited service is probably a dealbreaker.

Comcast digital switcheroo may make a la carte channel choice more feasible

Across the country and soon in Chico, Comcast is slowly lowering a digital boom over its customers as part of the cable company’s transition from analog to digital television services. While the company’s new digital cable adapters will add another gadget to the jumbled electronic menagerie inhabiting people’s living rooms, the change may remove one of the hurdles to many customers’ holy grail — being able to pick, and pay for, only the channels they want to watch.
First off, the idea that Comcast would offer most of its channels as a la carte selections is merely a dream — I haven’t seen any indication that the company would want to do so. I’m only asserting that digital TV makes it more practical than before.
We haven’t heard much about a la carte in several years, but the idea remains intriguing. Instead of paying for 80 channels and watching just four, customers could pick and pay for the four channels they actually watch.
When the customer choice debate was raging, the cable and satellite industry had several objections, including that it was technologically difficult to deliver just the channels a customer wanted. That’s understandable with analog cable — in my experience, it’s difficult for the cable company to block off channels that customers aren’t supposed to have access to.
That hurdle was removed with digital cable and it should become insignificant as Comcast forces its customers to go digital. Cable companies can more easily lock and unlock channels that a customer signs up for. I’ve experienced this several times with premium channels and pay-per-view on my digital cable box.
I haven’t dealt with the more simplistic digital adapter, but I imagine Comcast would still have greater control over what’s being delivered on its pipes than during the analog days. While billing for single channels may be a headache, the delivery system itself should be better suited for a la carte.
While the public desire for a la carte may have waned, I still think it’s worth giving it a shot. Access to individual episodes of shows has taken off through digital video recorders, download sites like iTunes Store and streaming sites like Hulu, but there are some downsides to the individual episode approach. Not all series are available in these different formats. It may be easier to have access to a whole network than buying shows piecemeal.
In addition to technological hurdles, a la carte pricing may not be cheaper than the current bundled rates, based on earlier studies.
The theoretical a la carte offerings may be slightly more expensive, but at least the customers would paying for the services they want and not necessarily what the operators want them to have.

The death of KPIG in Chico: A look at the numbers

Old KPIG Paradise logoWhile much has been made of KZAP-FM 96.7 switching formats from a simulcast of KPIG‘s Americana/folk music to talk radio, I don’t think there’s been much talk about audience numbers. Laura Urseny’s article about the change does quote market manager Vince Shadrick saying there weren’t enough listeners to support the ‘PIG. Looking at the radio ratings for Chico, it would appear that Shadrick is on to something — KZAP’s ratings last fall were about half of what they were five years ago.
According to numbers from Arbitron, Inc., KZAP in spring 2006 had 4 percent of all listeners in Chico — good enough for eighth place in the crowded market. KZAP switched formats from hiphop-oriented Club 96.7 to KPIG in summer 2007. By fall 2009, listeners had dropped to 2.1 percent and the station was in 16th place.
Interestingly, KZAP once ranked as high as second place in spring 2005 with 6.3 percent of listeners.
In Chico, Arbitron’s ratings are based on diaries that selected listeners fill out twice a year. There can be some fluctuations in the numbers — KZAP’s numbers went from 3.2 percent in spring ’09 to 2.1 in the fall.
I only have access to the broadest ratings available from Arbitron, Inc. These are total listeners older than 12 listening at some point from 6 a.m. to midnight everyday. Many radio execs will tell you that they look more closely at more detailed breakdowns based on specific time periods and listeners’ ages and buying habits.
Still, looking at the overall numbers can tell an interesting picture. Three years ago, when KZAP picked up KPIG, market manager Michael Kemph said KZAP had the weakest numbers in a station group that included KFM (KFMF-FM 93.9), The Point (KQPT-FM 107.5) and KALF-FM 95.7. That appeared to be the case last fall, when KZAP again trailed behind its sister stations in total listeners.
KZAP’s switch to “Bold Talk” and its stable of right-leaning talk shows may lead to higher numbers. The news-talk-information format appears to be doing well in Chico. KPAY-AM 1290 was first in the market in fall 2009 with 6.8 percent of listeners. Out-of-market talk stations also pulled in decent numbers. Sacramento-area stations KFBK-AM 1530 and KSTE-AM 650 both ranked higher than KZAP in the Chico market.
And although it isn’t exactly a “talk” station, Northstate Public Radio (KCHO-FM 91.7) and its mix of news magazines from National Public Radio and music programming was third with 6.4 percent. (Disclaimer: I am a volunteer disc jockey at KCHO.)
While news-talk does well, I don’t know if the Chico market _needed_ another station in the format. Also, KZAP has switched formats four times in just over 10 years (from Star to Club to KPIG to Bold Talk). Who knows if news-talk will fit the station any better than the other choices?